It all began when one day last month I was browsing the RedEye's website and saw the contest details posted on the homepage. All I had to do was leave a comment about how I would "Put the WOW in Bao" in some digital or electronic format, and lo and behold, I was selected as a finalist!
Then came the fun part. I decided to create buzz around the brand's tagline by playing up my Asian-ness in light of artful photos of myself – and my buns, of course – taken in various locations around the city. (Sorry, folks, not sure if Asian-ness is a real word, but whatev, it got me some seriously tasty, free food!) The contest was run over a two-week period, giving the finalists time to put together their master creation.
I added a twist by turning it into my own social media contest, designing the three photos into poster-like advertisements for Wow Bao and posting them to Twitter. Followers were invited to tweet back their guesses on where the photos were taken in Chicago. If they commented, they and a guest would be invited to my grand prize party for 50 at Wow Bao.
And here are we today... this private function is all for me and my friends! Cool bao!
{ me with the RedEye and Lettuce Entertain You contest sponsors }
Besides all the delicious bao, dumplings, rice bowls and noodle salads, the cool part was that the generous contest sponsors also presented a certificate for me to raffle off a free party for 10 at Wow Bao! The lucky winner was Katie!
And I got this awesome free tee!
{ Look familiar? One of my winning contest photos, taken at Milwaukee Ave in Wicker Park. }
It was a fun creative contest/social media tweetup/tasty night all wrapped up into some clever, little bao. Uh-MAZ-ing!
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