Color me happy!

In creative and graphic arts industries, the PANTONE MATCHING SYSTEM (PMS) has been *the* color standard for designers for over forty-five years. I've always used the PANTONE system in my line of work, and for me, flipping through those colorful swatch books is loads more fun than choosing paint chips at Home Depot.

Pantone is so well known, in fact, that the numbered hues have become inspiration for consumer products, like the iconic W2 PANTONE mugs, luggage tags, passport holders, and even bicycles. But The PANTONE HOTEL, which opened last month in Brussels, is by far the most buzzworthy slash blogworthy creation!

I'm positively inspired by this marketing concept which integrates hotel design by Michel Penneman and Oliver Hannaert. Each guest floor is decked out in a signature hue, and guests may choose their floor at check-in based on mood. Am I feeling very PMS 478 (earthy, rich) or perhaps PMS 200 (daring, fiery) today?

Wouldn't it be such a treat to lounge around Brussels in one of the vividly-colored guest rooms or sipping a PANTONE 12-1107?

That's Pink Champagne, baby.