Tonight I checked out the "Extreme Cook-Off" event at the new Kenmore Live Studio just kitty corner from my work. Stop. Double take. I'm saying things like "kitty corner", I must be a Chicagoan now! It was truly a buzzworthy, blogworthy red carpet slash velvet rope type of event. The challenge between ABC's Extreme Home Makeover's Ty Pennington and Roger Herring of top Chicago restaurant, Socca, was enough to lure me through the studio doors tonight for the first time.
I didn't quite understand the concept until I experienced it up close and personal – in a huge brand and product line transformation, Kenmore opened its first "inspiration and innovation studio" in downtown Chicago. RIGHT ACROSS MY WORK. I'm just so *fascinated* by this concept from a branding perspective! It's a really clever interactive experience that integrates demonstrations from top Chicago chefs and lifestyle experts, live video, and social media capabilities. Added fun factor: mimes waltzing through the studio, promoters zipping around on Segways through the neighborhood, and awesome food sampling. Kudos to insanely brilliant marketing efforts!
Check out the live video here from the event! (You can catch M & H, The Fella & I @ 2m13s; 2m53s; 6m07s; and 7m08s.)
Ty looks pretty much the same in real life as he does on TV,
only maybe just a touch more "weathered".
only maybe just a touch more "weathered".
Besides the passed hors d'eouvres and beverage service, I sampled Ty's parmesan-truffle oil-popcorn. I'm still not totally sure what else Ty and Rog were cookin' up – Ty had a strange ensemble of ingredients, including ready-to-use pancake batter in a spray can, bananas, shrimp, and pineapple, among other things...
Now I know where to find free dinner 4x a week. Happy hour at Kenmore Live Studio, anyone?
P.S. That's Jillian Harris (legs).
This was basically the most anyone could see of her and Ed all night.
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